Digital marketing is a growing career choice for many people because of its vast availability of scopes. This article contains the 10 best digital marketing books that will guide you through all the features, topics, procedures and other important information about digital marketing.
It is increasingly used by companies, both large and small, to promote their brand products and services to potential customers all across the world. It has revolutionized the traditional marketing methods and the results are visibly benefiting.
Along with it, this article also checks on the pros and cons of each book.
Let’s dive right into it!
Book 1: Digital Marketing Strategy an Integrated approach to Online Marketing:
Digital Marketing Strategy is a book based on various online platforms and the methods to promote brands and services using internet marketing.
Simon Kingsnorth is the author of this book. It became available worldwide on April 28, 2019, and has received positive feedback from readers across the globe.
This book covers various features, techniques and methods of online marketing that are essential in today’s era for brand promotion.
That being said, in order to successfully promote one’s goods and services, it is important that they know to use online platforms like Facebook, Twitter, Instagram, YouTube and so on in an effective manner.
Digital Marketing Strategy teaches to be digitally effective by covering topics like SEO, paid search, email, lead generation, etc.
Additionally, it dives into other features like marketing automation, customized messaging and email, online and offline integration, brand promotion by using technologies like AI, new data protection and privacy strategies.
Mr Kingsnorth has carefully crafted this bookkeeping in mind the comfort of readers’ understanding level so that they quickly navigate through the knowledge and polish their skills.
As he has years of experience and is currently a senior digital leader and strategist, the readers will get to learn the fundamentals and principles in an easy and fun manner.
- This book is beneficial for someone who already has experience in digital marketing or other online promotion methods.
- Readers can learn different digital marketing techniques.
- This book discusses the present and future scope of digital marketing.
- It gives much real-time information about online marketing
- This book may not be beneficial for someone who is new to digital marketing.
- Certain topics are not elaborated properly. So some readers may need to use Google.
- Some readers felt that this book is not really about strategy, rather it focuses more on the overview of digital marketing.
Book 2: Digital Marketing All in one for Dummies:
Digital Marketing All-In-One For Dummies is a book based on the creation and execution of online marketing strategies that are essential in promoting a brand and its products.
Stephanie Diamond is the author of this book. She has over two decades of experience in marketing. Her work and dedication have helped to build 75 different industries ranging from small to large companies.
The first edition of this book became available worldwide on May 7, 2019, and has mostly received positive feedback.
This book is ideal for learning marketing tactics like social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and so on.
Additionally, it also gives clear details about measures and factors that increase ROI, ways to reach the targeted audience and increase traffic, ideas and suggestions to generate leads and so much more.
- This book is mainly company oriented.
- There are several examples used in this book which makes it easy to understand
- There are plenty of pictures for a clear illustration.
- Beginners, as well as experienced readers, will benefit from this book.
- Some readers found the explanations to be stretchy and unnecessary.
- Many topics need to be searched on Google for clarity
Book 3: Digital Marketing 7th Edition:
Digital Marketing (7th edition) mainly focuses on the marketing components that companies like ASOS, Spotify, Zalando and Zappos use to meet their target audience and gain profit.
Dave Chaffey and Fiona Ellis-Chadwick are the authors of this book.
The former is a lecturer at several renowned universities like the University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing. He has also established SmartInsights.com, which gives marketing advice to new aspirants.
The latter is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University.
Both of them have written this bookkeeping in mind the successful techniques that most companies implement for profit.
This book covers search marketing, conversion optimization, promotional emails and messages, targeting customers through Facebook, Twitter, Instagram and other online sources.
Readers will get to know new methods for the promotion of products as it has several practical examples, case studies, theories that make digital marketing strategies successful.
- This book is well structured and the layout is easy to understand.
- It has several case studies and real-time examples that makes it easier for readers to understand.
- It has a strong academic perspective.
- It is aimed mainly towards students and scholars.
- Some readers found the book to be too basic
- Advanced marketers may not find this book to be too useful.
Book 4: Understanding Digital Marketing:
Understanding Digital Marketing solely focuses on the strategies that drive the essence of digital marketing.
Damian Ryan is the author of this book. He has established a renowned career in marketing for decades and is currently the Head of Media and Technology Mergers and Acquisitions for BDO.
He even received The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, which further solidified his excellence in digital marketing.
This book has 448 pages which take the readers through different elements of digital marketing like SEO, email marketing, social media, content marketing, performance marketing and so on.
Many readers have found the features and topics of this book to be relevant and helpful in providing a clear picture of how and why digital marketing works as a successful medium for brand reachability and promotion.
- Clear and easy to understand.
- This book uses many examples for better understanding.
- Focuses on different important elements of digital marketing.
Book 5: Digital Marketing Analytics Making Sense of Consumer Data in a Digital World:
Digital Marketing Analytics analyses the impact of digital marketing and ways to stay ahead of competitors using several analytical approaches.
Chuck Hemann and Ken Burbary are the authors of this book.
The former has over 14 years of experience and is currently the Managing Director of Analytics/Head of Digital Analytics for W2O while the latter is Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management with more than two decades of experience in digital marketing and others.
Both of them have written this book in view of the problems faced by companies and marketing teams while promoting brands and products.
This book covers topics like sales, leads, and customer satisfaction along with effectively using and implementing strategic planning, product development, HR, surveys, focus groups, and offline research synergies and much more.
You will learn many important aspects of marketing methods that gradually help in starting a business successfully.
Many people have given mixed feedback to this book since its release on May 9, 2018.
- Beginners will be benefited.
- Easy to read.
- Good for introduction to measurement and reporting.
- Lots of stretched and unnecessary bluffs.
- Not recommended to professionals.
Book 6: The New Marketing How to win in the Digital Age:
The New Marketing is a book that focuses on the route of the current methods and techniques of marketing from the traditional manner.
Cheryl Burgess and Mark Burgess are the authors of this book.
Cheryl holds a degree of BA in Journalism from the University of Pittsburgh and is the co-founder and CEO of Blue Focus Marketing.
While Mark holds an Executive MBA from Fairleigh Dickinson University and a BA from the University of Pittsburgh.
This book is a step by step guide that shows the transformation and evolution of traditional marketing into digital marketing.
There are several factors, scopes and techniques that may confuse marketing practitioners and professionals who are trying to get into digital marketing from traditional methods as digital marketing requires vast online knowledge.
The new marketing addresses such issues and gives vivid information throughout the topics discussed.
This book of 288 pages has received a positive response from readers since its release on September 8, 2020.
- This book is ideal for MBA students
- Discusses customer-driven marketing, featuring expert interviews and cutting-edge techniques
- It covers topics like artificial intelligence and neuroscience for better understanding
- Easy to understand interface
- Prioritizes customer relationship
- Some readers felt there were topics which felt like being too rushed.
- There’s certain topics like personas and buyers’ journeys which are actually old marketing methods layered as digital one.
Book 7: Digital Marketing 2020: Grow your Business with Digital Marketing:
Digital Marketing 2020 is a book that provides marketing guidance to beginners by covering several essential digital marketing topics and ideas.
Danny Star is the author of this book. He addresses topics like SEO, social media, online advertising, email marketing, Amazon, e-commerce, and so on.
The author concisely describes the important digital marketing techniques that attract potential business clients and customers. He focuses on the current era of digital marketing and the factors that drive it.
Additionally, he addresses the pros and cons of many digital marketing features that make it easier for a learner to make correct decisions. He also covers the algorithm of the working systems of many companies and their promotions.
This book of 146 pages was released on June 28, 2019, and has received several positive reviews.
- It covers details about SEO that many sites like Amazon uses.
- Beginner friendly.
- Easy to understand interface.
- Only a few pages.
- Covers most of the important aspects of business marketing.
- Straight to the point.
- No references for many stats.
- Many readers felt there are many typos and errors as proof reading wasn’t done properly.
Book 8: Digital Marketing Analytics: In theory and In practice:
Digital Marketing Analytics is a book based on marketing techniques like collecting, analyzing, and visualizing data.
It is divided into five parts: The Day the Geeks Took Over, Consumer/Brand Relationships, The Science of Analytics, The Art of Analytics, Storytelling with Data.
Kevin Hartman is the author of this book. He has decades of experience in marketing and is currently the Director of Analytics at Google.
The first part of this book dives into the history of marketing and analyzes it, predicting its prevalence in the upcoming years. It highlights the science and art of digital marketing that is highly essential.
The second part focuses on building and maintaining consumer/brand relationships efficiently. It discusses the factors and key metrics that brands use to interact with customers on social platforms, ways to maximize it and so forth.
The third part, The Science of Analytics, discusses digital marketing effectiveness, and the tools and skillsets analysts need to work effectively with data through the use of multitouch attribution models, media mix models, incrementality studies, etc.
The fourth part, The Art of Analytics, discusses the four elements of the Marketing Analytics Process (MAP):
Plan, collect, analyze, report as well as the six mutually exclusive and collectively exhaustive (“MECE”) marketing objectives, identifying patterns and patterns in collected data and so on for a better understanding of market competitions.
Finally, the fifth part, Storytelling with Data, covers the most crucial factor of digital marketing; conversion of data into comprehensive, coherent, and meaningful reports. It has a chart along with a five-step process that will help digital marketers interacting with the audience.
This book of 263 pages became available worldwide on September 15, 2020, and has mostly received valuable positive reviews.
- Suitable for all levels of learners.
- Easy to understand.
- Discusses and covers many important aspects of marketing.
- Marketing techniques are easily explained.
Book 9: Digital Marketing: Strategic Planning and Integration:
Digital Marketing: Strategic Planning and Integration is a book of 416 pages that covers strategic planning and execution of online marketing.
Annmarie Hanlon is the author. She is a pioneer in digital marketing with several awards and accolades rewarding her work. She is currently a Senior Lecturer in Digital Marketing at Cranfield University.
Hanlon has written this book based on her decades of experience in digital marketing.
She has greatly emphasized features, strategies and more so that students and aspiring digital marketers get a clear roadway in promoting their products.
This book covers many important topics like smartphone sixty seconds features, digital toolboxes, ethical insights, SEO friendly site development and much more.
- Explains the recent trends in marketing.
- Experienced marketers will benefit more.
- Helpful for CIM course.
Book 10: Social Media Marketing Workbook: How to Use Social Media for Business:
Social media marketing workbook is a digital marketing book based on how marketing works through the current era of social media and its effectiveness.
Jason McDonald is the author of this book. He has acclaimed a reputation for being a pioneer in internet marketing since 1994.
He has been teaching SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco.
This book was recently updated in 2021 and now has topics like how social media sites like TikTok, Pinterest, Instagram, Facebook, Twitter, YouTube etc works.
It also gives many helpful tips and guidelines to promote brands on the mentioned social media platforms as well as important information on using SEO, B2C marketing, and so on.
The social media marketing workbook became available worldwide on October 17, 2016, and has received favourable reviews from readers since then.
- Step by step guidance on how social media marketing works.
- It is ideal for readers who are new or who don’t have an idea about social marketing.
- Clearly explains about ways to promote a product.
- Easy to understand interface.
- It may not be too beneficial for experienced marketers.
- Some readers felt that a few topics were outdated and irrelevant.
This is the list of the 10 best digital marketing books. Interest readers can check out these books on Amazon and order any of the desired ones.
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